STOP PAYING THE BROKER MARKUP ON EVERY LOAD.
Run your own private load board. Forward a PO or BOL, AI builds the load, your pre-approved carriers bid, you ship. You keep the margin a broker used to take — and you see exactly what your freight costs.
THE ONE NUMBER THAT MATTERS ·
CUT THE MIDDLEMAN. KEEP THE MARGIN.
A mid-size shipper running 20 truckload shipments a day. Real numbers.
20
TL loads / day
x
~$360
broker markup per load
x
20
working days / month
=
$144K
what you’d save
≈ $1.9M
annually
THE MARKUP YOU STOP HANDING TO A BROKER DESK
HOW IT WORKS
YOUR OWN PRIVATE LOAD BOARD. FOUR STEPS.
From shipping order to delivered, on a board you control. Your loads, your pre-approved
carriers, your rates — the platform runs the whole tender so you never pick up the phone or pay a broker to do it.
Auto-create loads
Forward your PO, BOL, or shipping order to
[email protected]. AI extracts the load and posts it to your private board. No manual entry.
Post to your network
Your pre-approved carriers see your tender — not the open market. FMCSA and insurance pre-validated before anyone touches your freight.
Carriers bid
Auto-accept at your posted rate, or run a short bid window. You award the carrier you trust at the price you set — not the one a broker picks for you.
Award & track
Award the load, BOL generated, live tracking through delivery, exception alerts, settlement. One source of truth across every lane you run.
The exact process you’re paying a broker 15% on every load to run —
handled by AI, without adding a single hire to your freight desk.
VS. HOW YOU MOVE FREIGHT TODAY
BROKER, LOAD BOARD, OR YOUR OWN PRIVATE PLATFORM.
Every option gets a truck booked. Only one lets you keep the margin,
own the carrier relationship, and see exactly what your freight costs.
THE STATUS QUO
USE A BROKER
Hand off the load, pay the markup, wait on the phone for updates.
- 12–18% markup on every single load
- Status updates by phone, on their schedule
- Limited to the broker's carrier list
- The broker owns the data — not you
- No system of record you keep
DAT · TRUCKSTOP
POST TO A LOAD BOARD
List it on the open market and take what comes back.
- Public marketplace — your rates exposed
- Race to the bottom, no relationship
- No FMCSA pre-validation built in
- Double-brokering + cargo-theft exposure
- No tracking once the load is covered
US-FEX
YOUR PRIVATE PLATFORM
Build your carrier network, control your lane rates, keep the broker margin.
- Keep the markup — it's your margin now
- Your own pre-approved carrier network
- FMCSA validated automatically
- Live tracking through delivery
STRAIGHT ANSWERS
"GOING DIRECT SOUNDS RISKY." HERE'S THE HONEST VERSION.
Brokers do real work — sourcing, vetting, coverage. We’re not pretending otherwise. Here’s exactly
how the platform absorbs the parts that matter, and where you’d still keep a broker.
OBJECTION 01 · MARGIN CAPTURE
"You're not eliminating the work — you're just moving it onto my desk."
The AI handles intake and carrier validation. You capture the
markup without hiring a two-person freight desk to do it. The
labour a broker charges for is the labour the platform automates.
OBJECTION 02 · CLAIMS LIABILITY
"The Carmack Amendment puts cargo claims on the carrier — who handles that for me?"
True — and you keep that protection. Built-in claims workflow plus carrier-rating history lets your team chase the right carrier with documentation, not a phone call to a broker desk that closes at 5pm.
OBJECTION 03 · CAPACITY IN TIGHT MARKETS
"In a bull cycle, my broker reroutes capacity for me. Direct, I'm exposed."
Real risk. The answer is a private network plus a backup carrier
pool and rate surge alerts. Your own tender data shows which
carriers actually deliver — not a broker’s BD pitch about who
they “have a relationship with.”
OBJECTION 04 · LANE VARIABILITY
"Brokers smooth pricing across lanes. Going direct exposes me to the spreads."
Partly true on headhaul vs backhaul. The dashboard surfaces
lane-level rate volatility before you tender — and you can keep
one or two brokered lanes. This isn’t all-or-nothing.
THE VISIBILITY A BROKER NEVER GIVES YOU
DEFEND THE FREIGHT BILL IN A BOARD MEETING
Run freight through a broker and you see none of this — they own the data. On US-Fex it’s
your dashboard, live and yours: every number your finance team needs to defend the freight
bill in a board meeting.
$1.28M
Total freight spend tracked
$285
Cost per
shipment
$2.45
Cost per mile
vs $2.68 DAT national avg
28
min
Avg time to cover a load
93.3
%
Carrier acceptance rate
Dashboard figures shown are illustrative sample data, included to demonstrate platform functionality — not actual results or customer statistics.
Those on-time numbers aren’t vanity metrics — they’re how you avoid OTIF chargebacks. Live tracking and carrier accountability on every load keep you
inside the delivery windows your biggest customers fine you for missing.
THE LINE NO CFO DEFENDS IN A BOARD MEETING
~
15
%
The current industry-wide broker gross margin on every truckload shipment in the United
States. That’s the line item one platform gives back to you.
Source: TIA Q1 2025 broker margin index. Range 12–18%.
FREE COST-SAVING AUDIT · NO COMMITMENT
WANT TO SEE HOW MUCH YOU'D SAVE
ON BROKER FEES?
Forward us last month’s BOL’s, we’ll run them through the platform and show
you exactly how much you’d save on broker fees by using US-FEX.